How you market your business and brand, must be at the forefront of your business strategy; so having a strong digital presence should be your priority. The real question however, is where do you start? Well, there are 4 main steps to creating a solid digital presence:
It is imperative that your business has a professional well designed website. Up to 97% of consumers search for services and products online, yet research indicates that over 30% of small businesses still don’t have websites; which is a clear indicator to why many businesses are suffering. Your website should be at the core of your online presence. It should be the starting point of contact with your customers and the end result for all leads, so it must be credible and professional. The truth of the matter is, we live in a digital world, so if you don’t have a website, your business is virtually nonexistent.
Search Engine Optimisation (SEO)
Once you have a functioning website, the next step is to ensure it is visible and high in the ranks on Google and other search engines. Around 89% of consumers use search engines, so this is where SEO factors in; it helps your business get ahead of the competition so your prospects could find you easily. In the end, you could have a superb website, but if your customers can’t find it in the digital maze that is the World Wide Web, then your efforts will go to waste. So, now that you know how important SEO is for your business, here is a good place to start.
Social Media Engagement
Social Media is the purest form of word of mouth marketing, and if used strategically, it can be the best source for brand awareness and generating leads. Social media platforms have become an integral part in everyone’s lives, so engaging with customers and prospects on a platform that occupies a good portion of people’s digital identities will prove invaluable to any business. There are many platforms available and each one will cater to a specific industry or demographic, so select the platform where your target market spends the most time at. Once you’ve chosen the channels that best suits your business needs, you must decide which content to share. The more engaging and original the content, the more likely people will share, click and comment on it; which is what you need to create interest and awareness for your services and brand. Therefore, to be successful with social media engagement, you need to think strategically in terms of what is “informative” and “educational”.
This particular marketing method is underestimated by many businesses, however, it is the most convenient and cheapest marketing strategy that will give you the most results. It is known to drive better returns on your investment more than any other marketing technique, and for good reason; people spend more time on emails than any other platform on a daily basis. Half of the world population use emails, and this method delivers your messages directly to them (target market). So, a good digital marketing strategy should definitely include Email Marketing! However, there is a difference between email marketing and spam, so you need to make sure that people are giving their consent in subscribing to your newsletters; no one wants to be bombarded with unwanted emails, so the trick is to do it professionally so people find your emails valuable.