When the internet was born, it revolutionised the way humanity operated and the world of business was caught in the shockwave. Traditional shopping trends are slowly dying and people are becoming lazier due to new conveniences. Thanks to the internet the option exists to buy products and services online rather than having to physically go in-store. This means crafting a website suited to the needs of your ideal customer is incredibly important.
- All the businesses that succeed have one
No enterprise can hope to survive without a website. In the technological age we live in, a site is the greatest foundation a business can have when it comes to consolidating credibility, engagement and information. Without a website your business loses accessibility amongst its target markets.
- Chance to offer world class customer service
Your website should offer service comparable to what a customer would expect from a physical real-world shopping experience. Even though you might not be physically present for their adventure you can still make sure their time spent is quick, easy and enjoyable. This is important because it provides a number of key benefits including,
- Stronger credibility
- Higher chance for conversion
- Securing loyalty
- Positive buzz online
- Mobile Ready
50% of internet searches are done via mobile devices and only 16% of Australian small businesses are digitally engaged according to Deloitte Access Economics. This means there is a huge market just sitting there and only a small portion of SME’s are doing anything about it. With a digitally optimised website designed with the perfect strategy you will have a stronger means of taking advantage of this huge group.
- Reachable anywhere, anytime
Not everyone is freely available to pay you a visit in person or instore. Websites are free to be accessed at any time day or night and possess automation tools meaning most processes can be run without any need for your involvement. What is more, your site can be accessed almost anywhere in the world.
- You will gain credibility
It’s very important that customers perceive you as trustworthy because if they don’t they will go to your competitors regardless of your great prices or products. Having a website is the first step to gaining credibility and this can be further boosted by a design that is crisp, clean and easy for customers to use. Just having a website though is not enough to secure trust, especially if it’s poorly implemented. With a proper strategy you can craft an amazing website which will resonate with your visitors and boost conversion rates.
by Guy Lamy