Once you have determined your target market you need to design a perfect strategy on how to effectively sell to them.
Whether the market is as broad as young children or more specific like bakers or bankers, there are a number of universal means for you to market to your ideal customer easily and effectively.
- Keep it simple
You may have multiple ideal customers in mind but for the moment consider limiting your marketing strategy to at most three of them. Due to your small size, taking on too many clients before you’re ready can result in an early bankruptcy due to being unable to meet demands.
Identify your strongest markets and focus on them, once your company has grown feel free to implement marketing strategies to pinpoint other relevant groups.
- Market to these ideal customers
An obvious but necessary suggestion, you can advertise to your ideal customers all you want but if your service does not come off effectively you won’t get far. When advertising make sure you do so with the ideal market firmly in mind, if you haven’t done so already address the following questions.
- Is the solution my product/service provides clear?
- Would my ideal consumers buy it?
- What makes my product(s)/service(s) different?
- Am I using the best advertising platform?
It is absolutely essential that you target your ideal customers with a perfectly optimised strategy. Doing so will improve conversion rates, credibility and visibility.
You have your market and now you want to ensure they keep coming back for more. An excellent way to secure their continued patronage is to engage with your ideal customers. Respond respectfully to their comments on your social media pages and accept and integrate their feedback into your business. Such communication will also offer you valuable insight into your business from the customer’s perspective which can then be utilised to improve your SME further. Engagement can be achieved via a number of methods including but not limited to.
- Social media
- Publishing regular content on website