What is better than attracting customers to your website? Attracting EVEN MORE customers to your website. And how do you do that? Here, we recommend 5 of our simplest yet top ways to drive traffic effectively to your website.
*Caution* Your website may crash due to heavy traffic. Take at your own risk.
1.Content Will win the Hearts of Your Customers
Remember, you are not the only one in your industry, as thousands of others in the world are also doing what you do best. So how do you elevate yourself from your competitors, and divert customers to your website?
Your website’s success is first and foremost determined by the content you offer on your website. Original, relevant, creative and valuable content is what you need to set your brand apart from the masses and attract your customers to your website like a magnet.
Writing content is not necessarily writing pages and pages of blogs, articles and press releases. I mean you can, but ultimately you need to be effectively engaging with what you write and offer your audience with value. Do something different. Stand out by posting a picture (which is worth a thousand words) or making a video that is more engaging and requires less reading for your audience. Think outside the box and you will have your customers bookmarking your website for sure.
TIP: Consistency in quality and publishing is key. Not only should you maintain high quality in your content but you should also publish your content regularly. This will help you achieve authority as your readers will rely on you for insight and information.
It is also important to understand who your targetted audience is. By understanding your audience’s persona, you’ll be able to create content to meet their needs.
2. Get to the top of Google’s Search Page, not Yellow Pages
With over 2 billion online searches worldwide on a day-to-day basis, how is your website ever going to get noticed while competing for high rankings in this digital maze?
Honestly, it’s as simple as three letters: SEO. Search Engine Optimisation (SEO) is an organic (FREE) process that ranks your website higher on search engines like Google, Yahoo and Bing!, ultimately delivering traffic from search engines to your website and maximising the right visitors on your website.
“89% of customers start their buying process with search engines: however SEO drives 51% of all visitors to websites” (Netstripes)
Sounds easy, doesn’t it? Well, it is easier than what most people think it is! By using relevant SEO keywords, this will optimise your website on search engines. When I say relevant keywords, I mean certain words or key phrases that your customer is typing into the search bar. For example, customers who search “How to lose weight”, companies would use keywords/phrases such as “how to lose weight”, “low carb”, “exercise”, “diet” etc. Your business is a solution to your customer’s problems. Make sure your keywords answer your customers’ questions.
TIP: Start by doing your keyword research. It’s not always about getting visitors to your website. It’s about getting the right kind of visitors. You won’t only learn which words and phrases to target with SEO, you’ll also learn more about your customers too.
Check out this Free SEO keyword generating tool: https://www.wordstream.com/keywords
If you are interested in getting your marketing strategy aligned with your business goals, click here to get a subsidised advisory with our digital marketing strategists
3. Social Media Makes you the Popular kid at School
Netstripes’ previous research has shown that a brand needs to be seen at least 16 times before someone is aware of the brand. With today’s overwhelming sea of digital overload and customer’s short attention span, how do you expose your brand at least 16 times?
Social media is frequented by 95% of Australian users, making Australia one of the largest social media-penetrated nations in the world (Netstripes). So really, it’s no surprise why Social Media is on this list. Social media platforms like Facebook, Twitter, Instagram and Linkedin are perfect channels to build brand awareness, easily exposing your brand at least 16 times. How? With features such as liking, commenting, tweeting and sharing, as a form of digital word-of-mouth your brand will become viral very quickly on social media. This is one of the most reliable forms of publicity because people don’t talk good of something unless it’s really good.
You don’t want to keep all your eggs in one basket but you also don’t want to spread yourself too thin. Research which platforms your customers use and strategise your content around those platforms.
So have I convinced you yet? This organic (free) and cost-effective strategy will turn many heads and drive them to your website. Our Digital Bootcamps offer great advice on social media strategies. To find out more, click here.
TIP: #Hashtagging is similar to SEO, making keywords or phrases so that your customer can easily find you when they search for their solutions on social media.
To this day, email marketing is still considered the most effective and inexpensive marketing strategy for customer acquisition, conversion and retention. If you consider the fact that 92% of emails are opened within 72 hours, you would be convinced that email marketing is a pretty dope marketing tool (Netstripes). This will build relationships with your potential customers, and when they are ready to commit, they’ll click through to your website via an optimised landing page that conveys more information about the offer in your email.
TIP: You can send out content-rich targeted newsletters on current updates and offers, or personalised emails to your email list of subscribers using a lead generation strategy. Lead generated subscribers are prospective and quality customers who have indicated a genuine interest in your product or service. To find out more about lead generation, stay tuned for next week’s article as I will introduce you to a new important concept.
5. Remind them with Retargeting
Have you seen ads on the side of your browser, and so coincidently they’re the shoes you were looking at a few hours ago? These are retargeting ads; a form of online advertising that keeps a product or service at the forefront of a visitor’s mind after they’ve left the website. This is essentially how it works:
“97% of people who visit your website for the first time will leave without buying anything. Then they’re lost forever unless you can bring them back” (Mailchimp). But you can now, with retargeting!
Although this is a paid traffic method for your website, it is very effective in bringing back visitors who are hesitant in buying your product or service. An Adobe study has shown that you can increase the click-through rate by 400% and revenues by 200% by attracting traffic that has already visited your website (lyfemarketing.com). At a low cost, retargeting is automated, effective and revenue-boosting. What else can you ask for?
TIP: Besides retargeting on Google, you should also consider retargeting on social media like Facebook and Instagram. The more exposure, the better!
Our retargeting services are second to none. Click here to find more.
Did you know if you are a small business owner in NSW, you qualify to get up to 4 hours of FREE digital marketing advisory tailored specifically for your small business? You will receive 1-on-1 advisory to develop a clear path to grow and succeed online using modern digital strategy & technology.
Request your advisory now and get ready for the challenges of the digital age.
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