If your website is producing little to no value to your business, then it’s time to take a serious look at where it is going wrong. Whether you have a new business or an established one that’s been around for a number of years, if your website sucks, visitors will leave your site in droves!
When a potential customer lands on your website, they want to immediately feel like they can trust you with their money before they even think of making a purchase. So if a website is badly designed, has no valuable content or hasn’t been updated in years, their guard is up and you’re left fighting an uphill battle to keep them.
Here are five reasons you might be searching for solutions to your website problems, and how to solve them.
1. You are having an identity crisis
Your website sucks because you never figured out who you are or what your target market is. Instead of clear, concise content that states who you are and what valuable services or product you can provide your customer, your website has become a jumble of unnecessary content.
Stop trying to appeal to everyone on the internet. For any business to achieve success, you must have a clear goal and a strategy to reach it. That means knowing what your business stands for, who you’re trying to reach (target market) and create branding and quality content that connects with this group of people.
For example, the best brands don’t sell to everyone, they are known for specialising in one or two things and do it well. , if your website sells ladies shoes, then try to understand what your target market is after – is it heeled shoes or sports? Once you’ve identified your USP you are better able to reach the right audience and build a name for yourself as the store to go for a particular product or service.
2. You sacrificed time and money to launch it
Your website sucks because you sacrificed time and money by using a ‘free’ site builder that now isn’t delivering the right results. Self-build websites rarely perform well in search engines, have ugly URLs and little to no technical support.
While they may have attractive templates, they often don’t translate well into a polished, finished product once all required changes are done by the business owner; especially if you’re not skilled in design. These kinds of websites also charge a monthly payment fee, so you don’t actually own your website.
We strongly believe that any business needs to have full control of its own website, otherwise you are helpless if the host website decides to raise its fees or even shut down. Even if it takes more time and money, the benefits of building and owning your own website will definitely compensate for it. If you’re clueless on how to go about it, get in touch with a web design company in Sydney for professional help.
3. The website is not mobile friendly
Your website sucks because it’s not one size fits all. It might look great, but it was built for desktops and that’s all. Nowadays, most consumers are browsing the internet on their smartphones, tablets, and other mobile devices.
Continuing to run a website that is not responsive (one that does not automatically adjust to fit mobile devices) is the equivalent of throwing money to the wind, and can be off-putting to potential customers. It also gives the impression to website visitors that the business simply does not care enough to provide a smooth customer journey.
All businesses need to check-off the following when designing their website for mobile use:
· Easy to navigate
· Up and down scrolling only
· Large buttons that thumbs can easily press
· Images are clearly displayed
You can still have creative designs and extra features that may not be visible on mobile devices, but are there to impress visitors when they visit your website on a desktop or laptop.
4. It’s lost on the internet
Your website sucks because it’s not optimised for search engines. A high domain authority score allows your website to climb higher in the search engine rankings. The score is a culmination of several variables that include keywords, Meta details, page titles, URLs and a constant flow of quality content (e.g blogs) on your website.
The more quality content you have on regular basis, the better it is for the business, as long as it is able to convert traffic into leads. Read our blog Why is Search Engine Optimisation (SEO) so important to your business? to learn more about the impact of SEO on your website.
5. You don’t have a clear Call-to-Action
Your website sucks because there’s no CTA to let visitors know what the next step is. A CTA is a clear instruction to website visitors to spur an immediate response, usually as a small text such as ‘Call now’ or ‘Find out more’. While an important part of any website, many small business websites have no call to actions or have ones that are buried in other content.
If you want your website visitors to sign up, guide them to the form. If you want them to call you, tell them to. Don’t assume visitors will spend time navigating around your landing pages and take the actions you want. Your website should have clear CTAs that jump off the page and catch the attention of visitors immediately.
What’s your next step?
Your website is the first impression of your business to potential customers browsing online. You don’t get another opportunity to create that impression again. If your website is affected by any of the points in this article, you should take action immediately by consulting a digital marketing agency in Sydney, and inviting a digital specialist to have a look at it. You will be amazed by how much your business revenue can grow when you have an outstanding website.
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If you would like to have your digital marketing strategy aligned with your business’ objectives and goals, book a FREE DIGITAL GROWTH ADVISORY with one of our Digital Strategists at Netstripes here.
Our digital specialists with years of marketing experience will be able to advise and propose a digital marketing solution with supportive inbound strategies (including website development) and affordable outbound strategies (like retargeting ads). Find out which marketing strategy is suitable for your business!
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Feel free to talk to one of our digital strategists today. We are more than happy to help! Contact us now.