Digital strategy supports the continuation of a legacy   Posted on Jun 19, 2019

The company

A family-run enterprise, Bella Lana manages a Merino sheep operation, consisting of stud and commercial ewes. Founded in 2006, the family follow strict genetic and breeding regulations to ensure that they offer only the finest studs and ewes for sale. Sheep from Bella Lana are especially suited to the Australian environment, and the family ensure that they grow strong and healthy to avoid the use of chemicals and supplements.

The Problem

Scott Brien, the current head of the family business, wants to make sure the family legacy continues by passing on a profitable farm over to his three daughters. However, he admits to a troubled relationship with the digital aspect of the family-run business. The family already had invested heavily on a website, but they barely interacted with it due a combination of a lack of digital know-how and embarrassment over the state of the website, which they believed was not up to standard.

The Solution

Scott and his wife Anna were put in touch with Netstripes and soon learnt of the funding provided by the NSW Government for small businesses in need of transformational digital growth. Scott immediately booked a free digital growth advisory session with Netstripes and met with a digital strategist to go over his business goals and improve the website.

“Getting in contact with these guys was a lot easier then what you’d think, and there’s people there to help you every step of the way.” – Scott Brien

Click here to view the Bella Lana website

The Result

With a new online brand that invoked trust and credibility a website to match and his digital strategy that included Facebook advertising, the business immediately took off.  In addition, Scott received some training on how to implement the strategy in the long term, which in turn made him more confident to work with the digital side of the business.

Scott and Anna have since initiated several programs through the website, and afterwards social media, which have resulted in much needed leads and sales from perspective buyers across the country.

“it’s been good, we now need more stock to sell” – Scott added.


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