Digital Marketing Training | Digital Media | Business Strategy | NetStripes

Crucial digital marketing insights and strategies for the ‘new normal’

The economic disruption caused by covid-19 has adversely affected so many small and medium businesses, and in some cases, forced closure. We understand that you are under pressure to sustain your business, deliver value to customers and protect your cash flow.
In order to support your business with the rapid shift in consumer behaviour, we developed Futurise Insights to provide you with a greater level of understanding on crucial insights in the current market trends, and consumer buying behaviour, and to increase your digital awareness on what your business should be undertaking during this period.

Futurise Insights is Stage 1 of the Futurise Program, an innovative online learning platform which integrates 3 Stages of digital knowledge and skills enhancement for small and medium business owners.

Course Benefits

Access to 3-months of online learning webinars

Access to NetStripes SME ecosystem

Here are the upcoming webinar details

The urgency to transition from our traditional business models to digitally successful businesses has become too important to postpone, as more and more is digitised and automated in our fast-changing world.

Now more than ever it’s crucial to leave the challenges of 2020 behind us and focus on futurising your business by developing your digital knowledge in order to add value, and stay competitive in the market.

What we’ll cover in this webinar:

· How to reinvent your business to achieve digital success
· Creating a strong online brand and presence
· Components of a digital strategy
· Nailing your customer strategy for online success
· Powering your business with digital automation
· Online advertising tips and tricks
· Small business success stories

Digital trends have the potential to create significant disruption, drive consumer behaviour, and deliver significant opportunities to small and mid-sized businesses. However, it evolves so fast that it can be hard to keep up, so we’re helping you make sense of it all with an inside and in-depth look at all of the digital trends coming out in 2021 to help you succeed.

Read on to explore the key areas of focus for ensuring that your business stays on top of evolving trends, and give you the inspiration needed for the digital journey ahead.

What we’ll cover in this webinar:

· The mega trends impacting business
· The top 5 tech trends small and medium business can ride on
· Top digital platforms for SMEs in 2021
· Changes to expect in digital marketing in 2021
· How to protect your business from known and unknown technological disruptors
· What the SMART firms are doing
· Real life examples and success stories

Join us as we provide you with valuable insights on the latest social media trends and learn how you can create compelling content with the right message, identify the right platform for your business and focus on your ideal customer.

What we’ll cover in this webinar:

· Setting smart social media goals for 2021
· What social platforms to focus on in 2021
· How to nail your target audience
· Establish your most important metrics
· Know your competitors and outsmart them
· 5 Tips for creating & curating engaging content
· Timing is everything – how to get it right
· Best practices to review and grow

In this webinar, we’ll show you how you can leverage digital marketing and technology to build a sustainable and efficient infrastructure by incorporating fundamental principles, digital automations, and a strong digital strategy designed with your ideal customer in mind.

Read on to explore the key areas of focus to crisis-proofing your business

What we’ll cover in this webinar:

· Two principles of digital marketing
· Fundamentals of a strong digital and marketing infrastructure
· Using the power of data and analytics
· Powering your business with digital automation
· How to create a powerful customer strategy
· Understanding your highest value customer personas
· Nailing your competitor strategy

This webinar will cover key steps and best practice principles of creating an effective, successful digital strategy for online businesses, and give you the confidence to DIY and nail your digital strategy.

What we’ll cover in this webinar:

· Components of a digital strategy
· Importance of getting your business goals right
· Customer strategy: build your customer personas
· Fine tuning your product service strategy for product market fit
· Competitor Strategy: practical steps to stand apart from your competition
· Importance of brand positioning for small and medium business
· Implementing your digital strategy
· Building a strong online brand and website
· Identify key digital assets and tools required
· Identify your primary digital channels: paid and unpaid
· Build your content strategy: create a content plan

Implementing innovative ideas are crucial to a business being able to improve its practices, introduce new and improved products and services to market, increase efficiency and most importantly, improve its profitability. Just look at brands like Apple that have built their success through continuous innovation.

What we’ll cover in this webinar:

· Innovation in 2021 for SME: practical day-to-day steps
· Innovation success factors
· Exponential technologies for innovation that SMEs can ride on
· The top 5 technology waves to take a ride on
· Tools for small business innovation
· Common innovation mistakes made by SMEs
· SME Innovation success stories: lessons for your business

Here’s what our customers have to say

Sonia Wray of Sterling Results Fitness Club

I can see that more clients are responding to the website now as it’s correctly branded with the right information. It’s easy to access and has a great mobile site.

Sam Clist of Forefront Events

As the company is new and we didn’t have past events to live off, the only way we can show who we are was via the website and that online presence was pivotal for our growth.

Tony Malakellis of Chempower Australia

We’re at that stage, if we are going to meet customer expectations, we need to get the digital side right. If we don’t evolve, we’re not moving forward.

Keynote speaker

Dinesh De Silva – Founder of NetStripes

Dinesh is a leading authority on Small and Medium Business Digital Innovation. His current passion is to empower 1 Million SMEs to accelerate their business growth through Digital Innovation, which he believes can change the course of small businesses in this country, whilst creating millions of jobs across the world.

Having worked with over 7,000 business owners in recent years, he is regularly called upon to share his insights as a thought leader. Media appearances include ABC News, ABC Radio, Sky Business, Sky News, AFR, and CIO.

Dinesh De Silva

Terms & Conditions

The Client hereby engages NetStripes (the Provider), on a non-exclusive basis to provide the Services to the Client, and the Provider hereby accepts that engagement and agrees to provide the Services to the Client, in accordance with the terms below. All services are provided under NetStripes Service agreement.

The following steps describe the terms of engagement of this project.

Draft online brand design will be sent to the client for your feedback and approval within a specifiedperiod from the receipt of the confirmation payment.

In ensuring the project is kept to timelines, the client is to provide, approval or anyrequest for changes within 3 business days of receiving our draft design. Maximum time for design approval or request for any changes should be no longer than 3 days (due date) and any subsequent changes need to be approved within 24 hours (revised due date) of the change being sent to you.

If no feedback is received within the given time, NetStripes will endeavour to send a reminder on the revised due date and the project may move into development phase the next day.

The above timelines and process will also be adhered to whenever approval is required from the client throughout the project cycle.

Changes in design are generally not recommended once the development begins as it hampers project deadlines and incurs additional effort and cost. Any such changes will be quoted for separately at a nominal rate of $100 an hour.

Features requested once the project has commenced will be quoted separately. All changes should ideally be made prior to the completion of design in avoiding delays and additional costs

Design Revisions – NetStripes will provide at no extra cost to the client up to one revision for Solopreneur Web packages, two revisions to clients for Gold and Platinum Web Packages and three revisions for Platinum Plus web packages. Text revisions are not considered revisions.

Content: The client is required to supply images and content required for your website. We will advise you of the required content via email or through a document referred as the “Content Calendar”. The content may include, but is not limited to, photographs, written copy, logos and other printed material. In achieving timeline and cost related goals of the project, the timing of the content required is provided to the client within a week of confirmation. It is important the content is provided within these timeframes to ensure smooth progress. Yes content delays impact project timeline.

Continued delays in providing content - Clients are advised that delays in providingcontent or approval has an impact on project completion costs due to increased cost of resources in coordination, design and development. Every week the project is delayed due to delays in approvals, and content delivery will incur a nominal fee of $150 per week.

Domain - If you do not already have a domain name registered, you will be required toregister a domain name of your choice. If you would like us to do this for you, it can be done at an additional service fee of $75– excluding your domain cost and GST.

If you already have a domain and wish to continue using the same domain for your new website, you will be required to provide domain credentials the latest by 7 business days from your new website launch date. We will not be liable for any delays or other technical issues related to moving your domain records from your existing provider.

Web Hosting - If you do not already have a web hosting provider, you will be requiredto purchase a hosting package from a web hosting provider of your choice and provide us such details at least 7 days prior to the date required for your website to be hosted and available on the world wide web. We will be able to provide you with a list of providers if required.

In case you decide on NetStripes hosting your website through our preferred provider, it must be noted that NetStripes cannot be responsible for any kind of hosting/server issues of the hosting provider that may occur. This service is only provided on request and we will not be able to provide complimentary support in relation to resolving any hosting related issues.

Email Hosting - While most web hosting providers offer a certain number of email accounts (if not unlimited) included in their packages, we do not recommend our clients combine their web and email hosting with the same provider. The reason for this is to avoid significant issues of single point of failure. This means when you have one provider for both website and email, if your website is down due to server issues, your email system will also not work and vice versa. You will need to assess the risks of your email system being linked to your hosting provider and your website.

As an alternative, if required NetStripes are able to provide you with a list of suggested email hosting providers for your consideration.

If the need does arise NetStripes will be able to assist you in setting up your email configurations at a nominal cost.

Alternatively, you may contact the provider yourself for configuration.

In the case that you need our assistance for email configurations, you will be required to provide Administration details of your email hosting provider at least 7 business days before we launch your site.

Ownership of Code and Content - Once all payment instalments are made in full for the website package you have subscribed for and any other additional features requested, the ownership of the website which includes design and development of your website will be transferred to you irrevocably. Your right to use the website immediately ceases and the licences granted under this agreement terminated if you do not pay your instalments on time and NetStripes shall be entitled to immediately remove all website material from your web hosting provider and computer.

Ownership of intellectual property rights - You must obtain all necessarypermissions and authorities in respect of the use of all copy, graphic images, registered company logos, names and trademarks, or any other material that you supply to us to include in your website or web applications.

You must indemnify us and hold us harmless from any claims or legal actions related to the content of your website.

Consequential Loss ‐ We shall not be liable for any loss or damage, which you maysuffer which is in any way attributable to any delay in performance or completion of our contract, however that delay arises.

Backups - You are responsible for maintaining your own backups with respect to yourwebsite and we will not be liable for restoring any client data or client websites.

15. Disclaimer ‐ To the full extent permitted by law, all terms, conditions, warranties,undertakings, inducements or representations whether express, implied, statutory or otherwise (other than the express provisions of these terms and conditions) relating in any way to the services we provide to you are excluded. Without limiting the above, to the extent permitted by law, any liability of NetStripes under any term, condition, warranty or representation that by law cannot be excluded is, where permitted by law, limited at our option to the replacement, repair or resupply of the services or the payment of the cost of the services that we were contracted to perform.

If you are in agreement of the above please be good enough to pay the advance of confirmation in order we can proceed with the development of your website.

Thanking you

Sincerely

Your NetStripes Team