Crucial digital marketing insights and strategies for the ‘new normal’
The economic disruption caused by covid-19 has adversely affected so many small and medium businesses, and in some cases, forced closure. We understand that you are under pressure to sustain your business, deliver value to customers and protect your cash flow.
In order to support your business with the rapid shift in consumer behaviour, we developed Futurise Insights to provide you with a greater level of understanding on crucial insights in the current market trends, and consumer buying behaviour, and to increase your digital awareness on what your business should be undertaking during this period.
Futurise Insights is Stage 1 of the Futurise Program, an innovative online learning platform which integrates 3 Stages of digital knowledge and skills enhancement for small and medium business owners.
Course Benefits
Access to 3-months of online learning webinars
Access to NetStripes SME ecosystem
Here are the upcoming webinar details
The urgency to transition from our traditional business models to digitally successful businesses has become too important to postpone, as more and more is digitised and automated in our fast-changing world.
Now more than ever it’s crucial to leave the challenges of 2020 behind us and focus on futurising your business by developing your digital knowledge in order to add value, and stay competitive in the market.
What we’ll cover in this webinar:
· How to reinvent your business to achieve digital success
· Creating a strong online brand and presence
· Components of a digital strategy
· Nailing your customer strategy for online success
· Powering your business with digital automation
· Online advertising tips and tricks
· Small business success stories
Digital trends have the potential to create significant disruption, drive consumer behaviour, and deliver significant opportunities to small and mid-sized businesses. However, it evolves so fast that it can be hard to keep up, so we’re helping you make sense of it all with an inside and in-depth look at all of the digital trends coming out in 2021 to help you succeed.
Read on to explore the key areas of focus for ensuring that your business stays on top of evolving trends, and give you the inspiration needed for the digital journey ahead.
What we’ll cover in this webinar:
· The mega trends impacting business
· The top 5 tech trends small and medium business can ride on
· Top digital platforms for SMEs in 2021
· Changes to expect in digital marketing in 2021
· How to protect your business from known and unknown technological disruptors
· What the SMART firms are doing
· Real life examples and success stories
Join us as we provide you with valuable insights on the latest social media trends and learn how you can create compelling content with the right message, identify the right platform for your business and focus on your ideal customer.
What we’ll cover in this webinar:
· Setting smart social media goals for 2021
· What social platforms to focus on in 2021
· How to nail your target audience
· Establish your most important metrics
· Know your competitors and outsmart them
· 5 Tips for creating & curating engaging content
· Timing is everything – how to get it right
· Best practices to review and grow
In this webinar, we’ll show you how you can leverage digital marketing and technology to build a sustainable and efficient infrastructure by incorporating fundamental principles, digital automations, and a strong digital strategy designed with your ideal customer in mind.
Read on to explore the key areas of focus to crisis-proofing your business
What we’ll cover in this webinar:
· Two principles of digital marketing
· Fundamentals of a strong digital and marketing infrastructure
· Using the power of data and analytics
· Powering your business with digital automation
· How to create a powerful customer strategy
· Understanding your highest value customer personas
· Nailing your competitor strategy
This webinar will cover key steps and best practice principles of creating an effective, successful digital strategy for online businesses, and give you the confidence to DIY and nail your digital strategy.
What we’ll cover in this webinar:
· Components of a digital strategy
· Importance of getting your business goals right
· Customer strategy: build your customer personas
· Fine tuning your product service strategy for product market fit
· Competitor Strategy: practical steps to stand apart from your competition
· Importance of brand positioning for small and medium business
· Implementing your digital strategy
· Building a strong online brand and website
· Identify key digital assets and tools required
· Identify your primary digital channels: paid and unpaid
· Build your content strategy: create a content plan
Implementing innovative ideas are crucial to a business being able to improve its practices, introduce new and improved products and services to market, increase efficiency and most importantly, improve its profitability. Just look at brands like Apple that have built their success through continuous innovation.
What we’ll cover in this webinar:
· Innovation in 2021 for SME: practical day-to-day steps
· Innovation success factors
· Exponential technologies for innovation that SMEs can ride on
· The top 5 technology waves to take a ride on
· Tools for small business innovation
· Common innovation mistakes made by SMEs
· SME Innovation success stories: lessons for your business
Here’s what our customers have to say
Keynote speaker
Dinesh De Silva – Founder of NetStripes
Dinesh is a leading authority on Small and Medium Business Digital Innovation. His current passion is to empower 1 Million SMEs to accelerate their business growth through Digital Innovation, which he believes can change the course of small businesses in this country, whilst creating millions of jobs across the world.
Having worked with over 7,000 business owners in recent years, he is regularly called upon to share his insights as a thought leader. Media appearances include ABC News, ABC Radio, Sky Business, Sky News, AFR, and CIO.