SMALL BUSINESS DIGITAL READINESS
Is aimed at helping businesses understand what it takes to build a strong digital presence. Learn how to become a digitally ready business in fastest possible time within a small business budget.
– You will learn and be inspired by a leading authority on digital readiness and innovation for small business.
– What is digital readiness for small business and why is it so important.
– Important aspects of digital readiness. The do’s and the don’ts.
– The six traps small businesses must avoid to achieve digital readiness.
– The 4 Steps in achieving digital engagement of your prospective customers.
– How to build a roadmap to achieve digital readiness.
CUSTOMER PERSONAS & BUYING CYCLE
Understand who our ideal customers are, their needs, their buying behaviour, the way they buy, what they look for and how.
– Importance of customer personas
– 3 ways to develop customer personas
– Practical exercise to create customer personas
– Understanding your customers buying cycle
– Strategising based on your customers buying cycle.
– How to create content that resonates with customers at different stages of their buying cycles
– Converting customer needs into products and services based on personas and their buying cycle.
DESIGN THINKING AND LEAN START UP
Through a series of market testing entrepreneurs can now find out cheaply without massive investment of time, money and effort, which business ideas work and which don’t.
Learn through a hands on session how to convert your business idea into a tested product or service.
– Design thinking & lean startup model to bulletproof your business
– Validation board: Principles and a hands on session to help you master the testing process
– Innovation principles for every business
– 4 Priorities & 4 characteristics of the best innovators in the world
GROWTH HACKING FOR SMALL BUSINESS
Growth hacking is a widely-used process by the fastest growing businesses for rapid growth using a variety of marketing channels and multiple strategies to identify the most effective and efficient ways to grow a business.
– What is growth hacking and why it is must for every small business?
– Examples of growth strategies
– A system for Growth hacking for small businesses & start-ups
– 5 key aspects businesses achieve rapid growth
– Growth hacking tools, software and methods
