1. The world is changing, and your small business needs to keep up or it will get left behind.
We live in an age where people check their phones every two minutes for … something.
Today, most people are digitally engaged. If your small business is not, potential customers are missing out on your products or services, and you are missing out.
There’s an old saying that swimming against the tide is hard, so why should you when there are readily available solutions?
2. Old marketing strategies are being phased out because of their ineffectiveness.
Ad in the local paper? How many people read the local paper? A few, but not enough.
Being busy on a smartphone comes with many perks. You can get access to a world of mass media directly at your fingertips, something a local paper can’t do.
Its relatively cheap too. Modern marketing strategies won’t break your cash flow, while ensuring high effectiveness and efficiency.
3. Digital engagement expands your customer base a lot. We mean, a lot.
Say you go through with that local ad in the paper. Let’s compare it with an ad on Facebook.
Ads on social media platforms or other websites can generate multiple times the amount of views that traditional marketing platforms can garner and expand your customer base globally.
Additionally, marketing on social media also allows you to specify the demographic who will see your ad and enable you to target specific groups of people who share something in common, for example, their age, occupation, interests, etc.
Advertise smarter, not harder. Learn more about social media advertising here.
The best way to actively compete with your competitors is to undertake strategical digital engagement to reach millions of your potential customers, just like how the big corporations do.
By the NetStripes Blogger