Digital and Innovation Webinars

Learn what it takes to grow and maintain a successful, innovative business in today’s digital paradigm

Register now


NetStripes community

1 million+

Annual SMEs outreach


Event attendees


Digital advisory hours

Learn what it takes to grow your small/medium business in the digital world.

In light of the disruption and social distancing caused by covid-19, many small and medium businesses have been adversely affected, and in some cases, face closure.

The Digital and Innovation Webinars are designed to increase the digital knowledge and skills of  business owners to help them reinvent and pivot their business model to continue providing services during this period and beyond.

Presented by Netstripes Founder and Leading Authority of Digital Readiness, Dinesh De Silva, each webinar covers a range of insightful topics that show you how you can develop your business through innovative strategy, learn the principles of online marketing, enhance your value creation and much more.

The LIVE Webinars are interactive and feature a chat box that allows participants to address their key issues and communicate with each other and the speaker during the session. By the end of this webinar you’ll be walking away with new digital skills to supercharge your business!

Here are the programs we deliver
Dinesh De Silva

Who should attend the seminars & webinars?


Businesses owners who are serious about achieving rapid growth for their business through digital systems and strategies.

Entrepreneurs who are keen to create strong digital engagement for their business with a focus on engaging customers to achieve commercial outcomes.

Business owners who feel like their business could greatly benefit from a refresher course in digital marketing.

NOTE: If you are not a business owner and looking for a few digital marketing tactics, please speak to one of our digital strategy advisors first to ensure these programs are suited for you.

Digital Growth Advisory

To help you leap ahead in the digital world, we designed our Digital Growth Advisory to offer one-on-one access to our Digital Strategists to learn how you can strategically empower your business through digital and marketing strategies.

Request your advisory NOW!

Meet the Speaker!

Dinesh De Silva – Founder of NetStripes

Dinesh is a leading authority on Small and Medium Business Digital Innovation. His current passion is to empower 1 Million SMEs to accelerate their business growth through Digital Innovation, which he believes can change the course of small businesses in this country, whilst creating millions of jobs across the world.

Having worked with over 7,000 business owners in recent years, he is regularly called upon to share his insights as a thought leader. Media appearances include ABC News, ABC Radio, Sky Business, Sky News, AFR, and CIO.

Dinesh De Silva

Here are the upcoming Seminars & Webinars

Social media is one of the most important marketing tools when it comes to reaching, engaging and promoting your business to your target markets. Whether you’re just about to start your first social media campaign or you’ve been working on your pages for years, there’s always more you can learn to improve your content and strategy.

Learn how to develop the right content for your ideal audience, understand how the algorithms work, how to use social media analytics to improve performance, and so much more!

What You’ll Learn at the Webinar

•  Getting the fundamentals right
•  Getting your message right
•  Focusing on your ideal customer (the right audience)
•  Key points to influence customer behaviour
•  Understand the platforms
•  Decide on a primary platform to focus on
•  Social media best practices
•  Decisions based on data and analytics, not opinion
•  Tips to outsmart the algorithms
•  Understanding algorithms
•  Facebook – Instagram – LinkedIn
•  Success Stories



6th August 2020 @ 4pm

Reserve My Seat


13th August 2020 @4pm

Reserve My Seat



These are unprecedented times for business owners and many are threatened due to the impact of Covid-19. It is no secret that every business must build a sustainable digital infrastructure to survive and even thrive in the months to come.

This webinar will help you align your business to consumer buying behaviour, provide insights to creating a positive impression with website visitors, ensure your digital strategy is on point and so much more.

What You’ll Learn at the Webinar

• Understanding crucial changes in consumer behaviour
• Why small and medium businesses are not achieving desired results
• Digital marketing – the principles of success
• A defined process for success online
• Key components of digital strategy
• An insight into creating trust and credibility online
• Key elements of a business website to create trust and credibility
• How to achieve your business goals in your 1st year of business
• Lessons and success stories of small and medium business
• Continuous skills and knowledge development



23rd July 2020

Reserve My Seat


30th July 2020

Reserve My Seat


20th August 2020

Reserve My Seat


27th August 2020

Reserve My Seat


4:00PM – 5:30PM



An interactive program tailored to meet the specific needs of the members of Fire Protection Association Australia.
Learn the strategy behind reinventing your business model to protect cash flow and finding new ways to offer your services to customers during these troubled times.

What you’ll learn:

•  The power of reinvention and how to start your journey
•  The 2 most important factors to consider in troubled times
1. Strategies to protect your cash flow
2. Innovative ways to deliver your services that meet your customers needs
•  How to build the right digital marketing Infrastructure which delivers results in times of crisis
•  Success stories and lessons of SME Innovation during Covid-19
•  The two main principles of digital marketing for business results
•  Building online success – the process every business must follow
•  SME Digital transformation – an approach for the whole business

We will help you empower your business to overcome disruption and discover hidden opportunities to reinvent it for survival, growth and success.



After learning the fundamentals of business reinvention and strategy in Part 1 of this series, Reinvent Your Business In Troubled Times – Part 2 takes a closer look at how to build, refine and successfully execute the new business strategy, develop content that connects with your customers, and best practices for online marketing and social media marketing.

What you’ll learn:

•  How to build a winning customer strategy for online success
•  Understand your customers buying psychology
•  How to influence customer buying decisions
•  How to develop powerful content that drives results
•  How to create empathy and engage social audiences
•  Best practices for social media marketing in 2020
•  Social media marketing traps you must avoid
•  Understanding the principles of low-budget marketing
•  Success stories and lessons of SMEs

We will help you empower your business to overcome disruption and discover hidden opportunities to reinvent it for survival, growth and success.



16th July 2020

Reserve My Seat


3:00PM – 4:30PM



    Terms & Conditions

    The Client hereby engages NetStripes (the Provider), on a non-exclusive basis to provide the Services to the Client, and the Provider hereby accepts that engagement and agrees to provide the Services to the Client, in accordance with the terms below. All services are provided under NetStripes Service agreement.

    The following steps describe the terms of engagement of this project.

    1. Draft online brand design will be sent to the client for your feedback and approval within a specifiedperiod from the receipt of the confirmation payment.

    • In ensuring the project is kept to timelines, the client is to provide, approval or anyrequest for changes within 3 business days of receiving our draft design.  Maximum time for design approval or request for any changes should be no longer than 3 days (due date) and any subsequent changes need to be approved within 24 hours (revised due date) of the change being sent to you.

    If no feedback is received within the given time, NetStripes will endeavour to send a reminder on the revised due date and the project may move into development phase the next day.

    The above timelines and process will also be adhered to whenever approval is required from the client throughout the project cycle.

    • Changes in design are generally not recommended once the development begins as it hampers project deadlines and incurs additional effort and cost. Any such changes will be quoted for separately at a nominal rate of $100 an hour.

    • Features requested once the project has commenced will be quoted separately. All changes should ideally be made prior to the completion of design in avoiding delays and additional costs

    • Design Revisions – NetStripes will provide at no extra cost to the client up to one revision for Solopreneur Web packages, two revisions to clients for Gold and Platinum Web Packages and three revisions for Platinum Plus web packages.  Text revisions are not considered revisions.

    • Content: The client is required to supply images and content required for your website.  We will advise you of the required content via email or through a document referred as the “Content Calendar”. The content may include, but is not limited to, photographs, written copy, logos and other printed material. In achieving timeline and cost related goals of the project, the timing of the content required is provided to the client within a week of confirmation. It is important the content is provided within these timeframes to ensure smooth progress. Yes content delays impact project timeline.

    • Continued delays in providing content - Clients are advised that delays in providingcontent or approval has an impact on project completion costs due to increased cost of resources in coordination, design and development. Every week the project is delayed due to delays in approvals, and content delivery will incur a nominal fee of $150 per week.

    • Domain -  If you do not already have a domain name registered, you will be required toregister a domain name of your choice. If you would like us to do this for you, it can be done at an additional service fee of $75– excluding your domain cost and GST.

    If you already have a domain and wish to continue using the same domain for your new website, you will be required to provide domain credentials the latest by 7 business days from your new website launch date. We will not be liable for any delays or other technical issues related to moving your domain records from your existing provider.

    • Web Hosting - If you do not already have a web hosting provider, you will be requiredto purchase a hosting package from a web hosting provider of your choice and provide us such details at least 7 days prior to the date required for your website to be hosted and available on the world wide web.  We will be able to provide you with a list of providers if required.

    In case you decide on NetStripes hosting your website through our preferred provider, it must be noted that NetStripes cannot be responsible for any kind of hosting/server issues of the hosting provider that may occur. This service is only provided on request and we will not be able to provide complimentary support in relation to resolving any hosting related issues.

    1. Email Hosting - While most web hosting providers offer a certain number of email accounts (if not unlimited) included in their packages, we do not recommend our clients   combine their web and email hosting with the same provider.  The reason for this is to avoid significant issues of single point of failure. This means when you have one provider for both website and email, if your website is down due to server issues, your email system will also not work and vice versa.  You will need to assess the risks of your email system being linked to your hosting provider and your website.

    As an alternative, if required NetStripes are able to provide you with a list of suggested email hosting providers for your consideration.

    If the need does arise NetStripes will be able to assist you in setting up your email configurations at a nominal cost.

    Alternatively, you may contact the provider yourself for configuration.

    In the case that you need our assistance for email configurations, you will be required to provide Administration details of your email hosting provider at least 7 business days before we launch your site.

    1. Ownership of Code and Content - Once all payment instalments are made in full for the website package you have subscribed for and any other additional features requested, the ownership of the website which includes design and development of your website will be transferred to you irrevocably. Your right to use the website immediately ceases and the licences granted under this agreement terminated if you do not pay your instalments on time and NetStripes shall be entitled to immediately remove all website material from your web hosting provider and computer.

    1. Ownership of intellectual property rights - You must obtain all necessarypermissions and authorities in respect of the use of all copy, graphic images, registered company logos, names and trademarks, or any other material that you supply to us to include in your website or web applications.

    You must indemnify us and hold us harmless from any claims or legal actions related to the content of your website.

    1. Consequential Loss ‐ We shall not be liable for any loss or damage, which you maysuffer which is in any way attributable to any delay in performance or completion of our contract, however that delay arises.

    1. Backups - You are responsible for maintaining your own backups with respect to yourwebsite and we will not be liable for restoring any client data or client websites.

    1. 15.    Disclaimer ‐ To the full extent permitted by law, all terms, conditions, warranties,undertakings, inducements or representations whether express, implied, statutory or otherwise (other than the express provisions of these terms and conditions) relating in any way to the services we provide to you are excluded. Without limiting the above, to the extent permitted by law, any liability of NetStripes under any term, condition, warranty or representation that by law cannot be excluded is, where permitted by law, limited at our option to the replacement, repair or resupply of the services or the payment of the cost of the services that we were contracted to perform.

    If you are in agreement of the above please be good enough to pay the advance of confirmation in order we can proceed with the development of your website.

    Thanking you


    Your NetStripes Team